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PRIVACY POLICY & COOKIES

BOOM Watches / BOOM Watch Company AB

INTRODUCTION

When you use our website, www.boomwatches.com, we collect and process personal data. The BOOM Watches brand is owned by BOOM Watch Company AB (hereinafter ‘BOOM Watches’ or ‘we’ or ‘us’).

We at BOOM Watches are committed to being open and transparent about how we collect, use and protect our customers’, business partners’ and other individuals’ personal data. Personal data is information about you that identifies you. This privacy statement tells you what kind of personal data we collect and process, and why, but it does not address our employees’ personal data in the context of their employment by BOOM Watches.

We are also committed to protecting the privacy of our customers, business partners and other visitors to our website, so we make sure we meet all obligations arising from the General Data Protection Regulation (Regulation (EU) 2016/679) and other Swedish privacy laws.

CONTACT DETAILS

BOOM Watches
Sollentunavägen 63
191 40 Sollentuna 
Sweden

Customer care contact details:
Phone: +46 08-51831001
Email: [email protected]

Chamber of Commerce registration number: 559060-6603.

PERSONAL DATA – WHAT AND WHY

When you use our website, you give us certain information, such as when you place an order, subscribe to a newsletter or ask to receive information about BOOM Watches. This personal data may include:

  • your name, date of birth, gender, email, phone number and billing/shipping address;
  • your company name, Chamber of Commerce file number and VAT number, if relevant;
  • your payment information;
  • which product(s) you ordered;
  • your correspondence with BOOM Watches, if any;
  • your online movement – how you use our site, the length of your session, etc. – known as behaviour data; and
  • your IP address and time stamp.

We use this personal data to:

  • process and fulfil any orders placed;
  • analyse and improve the quality/quantity of information on our website about our products and customer services;
  • fine-tune how we handle things like deliveries and refunds;
  • ensure that any offers and promotions we tell you about are relevant to you;
  • answer any questions you ask;
  • provide information on new products and services;
  • provide you with a personal account on our website;
  • allow you to connect with our social media accounts;
  • research our customers’, business partners’ and others’ level of satisfaction; and
  • carry out internal analysis for consumer research purposes.

This means that, even without your giving us specific consent, we at BOOM Watches have your permission to send you information about products that are the same or similar to those you have previously ordered and/or other information we think you will find useful. However, you do have the right to tell us if you don’t want to receive any such information – see ‘Unsubscribe’ below.

We may also use data about how you use our website to prevent or detect fraud, abuse and illegal use and to comply with court orders, governmental requests and applicable law.

THIRD PARTIES

We might share your personal data with third-party service providers who process personal data on behalf of BOOM Watches. These include those who process credit cards and payments, those who organise shipping and deliveries, those who manage and service our data and our brand, those who distribute emails, those who carry out research and analysis and those who manage product promotions as well as services and features.

BROWSER SESSIONS AND IP ADDRESS

We use your computer’s IP address, which is a number automatically assigned to your computer during a browsing session. It shows how websites are used and can help with analysis.

COOKIES

As indicated on our website’s cookie banner, we use various cookie types on our website. This section tells you what kinds these are, what we use them for and how you can adjust your browser settings to accept or refuse cookies. You don’t have to accept cookies to visit our website but you might not be able to experience all of the site’s functionality without them.

Permission

According to European law, you have to give permission for the use of cookies. This cookie policy explains which cookies these are. You can accept our cookies in two ways: by closing the cookie notification you see on your first visit, or simply by continuing on our website.

You continue on our website (and thus agree to the placement of all cookies) by clicking on any part of the BOOM Watches web pages (except opening this cookie policy) or by browsing other pages on the BOOM Watches website.

What are cookies?

A cookie is a small text file that is placed on your computer when you visit a website. It saves information that can be read by the website and third parties. While some cookies are needed for the website to function properly, others are used to increase the site’s user-friendliness or to show targeted advertisements on, for example, our social media channels. JavaScript is a programme that is placed on your computer to find out your location and which actions you perform, to give us greater insight into your behaviour.

Deleting or disabling cookies

You can disable JavaScript and cookies although you might find that the website doesn’t function fully. You can disable or delete them using:

  • Chrome
  • Firefox
  • Internet Explorer
  • Edge
  • Safari (iOS)
  • Safari (macOS).

 

Which cookie types does BOOM Watches use and what for?

We use four categories of cookies: functional, analytical, marketing and social media (plugin) cookies.

Functional cookies

These keep the website functioning properly. For example, they carry information over from one page to the next so you don’t have to repeatedly fill in the same information. They also retain your preferences such as language settings. Your prior consent is not required for the use of these cookies.

Analytical cookies

These look at how you use our website to help us align it with your needs. We use Hotjar, Google Analytics and Nosto. Hotjar tracks where you click on our site so we can optimise these pages to display the most relevant information in the best places. Google Analytics measures how you use our website and how you found us, to help us improve our site. Nosto tracks your product selections andautomatically delivers relevant recommendations. For more details about the cookies these parties place and the data they collect, see the statements by these parties below. Your consent is not required for the use of these cookies.

Marketing cookies

We use Google Analytics and Adwords cookies to measure how you use our website, help you choose suitable products and show you offers you might be interested in. We use Facebook and Instagram cookies to see which products you view so we can show you relevant advertisements on those sites. For more details on the cookies these parties place and the data they collect, see the statements by these parties below. Your consent is required for the use of Google, Facebook and Instagram cookies.

Social media (plugin) cookies

You can share our website’s content on social media. For more details about the cookies these social media parties place, see the statements of these parties below. Your consent is required for the use of Facebook, Instagram and Pinterest cookies.

Changes to the cookie policy

From time to time, we make changes to this cookie policy without notifying you, for example because the website or the cookie regulations have changed. Changes take effect immediately after they have been published on the website. We therefore advise you to consult our cookie policy regularly so you keep up to date with any new information and can change your settings if necessary. By continuing to use this website, you agree to any changes to the cookie policy.

Stop cookies?

If you do not want us to use cookies, you can easily stop them. You can also turn on your notifications to become aware of when cookies are used. To do this, you need to adopt the appropriate settings on your browser.

YOUR RIGHTS – WITHDRAWAL, ACCESS, CORRECTION AND REMOVAL

You have the right to withdraw your consent with respect to our use of your personal data. You are also always entitled to access whatever personal information we store and process and to have it removed, if desired. If this information is incorrect, you can help us correct it. If you want to exercise your rights of withdrawal, access, correction and/or removal in relation to the personal data about you we store and/or process, please email us at [email protected]

UNSUBSCRIBE

If you no longer wish to receive information about BOOM Watches, follow the ‘Unsubscribe’ instructions included in each email we send you.

PROTECTION AND MANAGEMENT OF YOUR PERSONAL DATA

We use a variety of security measures, including encryption for account passwords and authentication tools, to maintain the safety of your personal data. Your personal data is contained behind secured networks and is accessible only by a limited number of people. We store your personal data in Sweden.

We store and process your personal data for as long as we think necessary to fulfil the purposes for which we collected it, though not for longer than five years, unless applicable law requires otherwise. The exception is information needed for statistical purposes.

PERSONAL DATA AUTHORITY

We are happy to assist you with any complaints you might have about the processing of your personal data. However, please note that you also have the right to file a complaint with the Personal Data Authority if you believe that we are not complying with applicable privacy law.

ADJUSTMENTS TO THIS PRIVACY STATEMENT 

The type of personal data we need and the purposes we need it for may change over time. We therefore reserve the right to amend our privacy statement at any time. The most up-to-date version of this privacy statement is published on our website. If you have any further questions about our privacy statement, please contact us at [email protected]

SECURITY DISCLAIMER

Submission of information over the internet is never entirely secure. We cannot guarantee the security of information while it is in transit over the internet and any such submission is at your own risk. All we can do is make all reasonable efforts to safeguard your personal data and ensure that we maintain a reliable and safe environment in which to use it. It’s good practice to close your browser when you have finished your user session to help ensure others cannot access your personal data if you use a shared computer or a computer in a public place.

This privacy statement was last modified on May 24 2018.

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