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Journal

​World Smile Day

17 days ago

Giving it doesn’t cost anything and it makes everyone feel better. Smile says more than a million words and can brighten up any situation. No wonders that it’s got its own World Smile Day.

Read More Posted in: General

International Coffee Day

24 days ago

Coffee lovers of the world unite as the International Coffee Day is here! Get your taste buds ready and hold on to your cups as the world shows its love for this popular beverage.

Boom Buddy - Coffee lover Sienna Ana Belic

26 days ago

Boom x Sienna Ana Belic

Interview with our coffee lover influencer Sienna! She designed a coffee theme watch for herself for the upcoming International Coffee Day. Check out her passion for coffee and creativity with Boom Watches!

Develop your style profile with BOOM

1 month ago

With the constantly changing tides of high street fashion, it can be easy to find yourself swept out to sea with all the choice that's out there. When it comes to style, it's easy to end up looking a bit mishmash when what you really want is to set a statement for yourself.

As cliche as it may be, in a professional environment impressions can be everything, and demonstrating exactly who you are with your accessories is just one way to establish your identity. Whether you're out and about, in the office or at an important meeting, your watch can do a lot of talking without you saying a single thing. Taking the time to build your own watch with Boom is a great way to get your style across, exactly as you want it.

So, what are your trying to say with your watch?

Modern professional

If your style is all about the suit and tie, or even a clean-cut jacket and chinos, then the modern professional look is for you. Ideal if you're an up-and-coming professional, Boom's muted greys, browns and black options are the ideal addition to your wardrobe. The Minne collection offers a classic feel watch face with a subtle elegance, plus stunning leather wristbands ideal for the office or boardroom. A formal timepiece offers a much more refined look than a smartwatch - with old-time charm in spades.

Creative and quirky


If you're on the creative side and like to keep things fresh, then look no further than a vibrant watch face in moss or ochre. The ideal addition to a colourful, interesting wardrobe - the Brinna collection has the personality to pull any outfit together. With a variety of straps in a plethora of colours, there's a unique watch to meet your every whim.

On-trend casual

Looking for something less formal? The Vild might be for you. If you're more at home in jeans and a flannel shirt, or your activewear, a functional and stylish nylon band is the ideal addition to your casual, everyday look. With an extra-detailed dial ideal for a more active lifestyle, this watch is for anyone on the go.


Does your style profile fit into any of the above? Design your own watch today to match your needs.

Read More Posted in: General

​Making the best of returning to work or school after vacation

3 months ago

Now that you're back from the vacay all rested and tanned, try not to let the work overload overwhelm you. Not all the tasks need to be handled immediately and you don’t need to read all of those emails right away. There may be a smarter way to dig into your pile of work.

Read More Posted in: General

Best nature places around Stockholm

3 months ago

As nature is a big part of inspiration behind our brand, it’s always nice to escape and recharge in one of the numerous parks and nature reserves around Stockholm. Today we bring you some of our favorite spots and we suggest you to use the remaining days of summer to visit them while they’re in their full glory.

Read More Posted in: General

Harmony Collector's Box

3 months ago

It’s a beautiful sunny day. You promised each other that you will spend more time together, just the two of you. This weekend is all about that; the phones are off and it’s time to relax and recharge.

Read More Posted in: General

Sunset Collectors' Box

3 months ago

It’s Friday night and you and your boyfriend are getting ready to go out. You are all dressed up and putting on finishing touches. Your partner looks stunning while he puts on his watch. “Hey, that’s the one I was planning on wearing!”

Read More Posted in: General

How to adjust your mesh strap

4 months ago

Many of you have been wondering how to adjust the size of your mesh strap. It is very simple! Have a look at the video and see how quick and easy it is.

Read More Posted in: General

3 of Europe’s most iconic clocks

5 months ago

Before we started carrying watches, town clock was one of the most important objects that everyone was paying attention too. We selected for you three of Europe’s most iconic clocks that are still ticking and chiming as beautiful as ever and that attract huge number of tourists that enjoy their history.

Read More Posted in: General

5 Interesting Facts about Time

5 months ago

We all pay close attention to time, but what do we really know about it? Discover 5 interesting facts about time that will simply blow your mind.

Read More Posted in: General

BOOM x Brothers

6 months ago

Exciting news! We recently teamed up with Brothers, one of the trendiest men's clothing stores here in Sweden. Meet them at any of their tour stops.

Read More Posted in: General

5 reasons you need to wear BOOM Watches

6 months ago

If you're reading this and thinking 'I don't need a watch, I've got a phone', then you might be interested in the recent research that proves that wearing a watch makes you more conscientious and punctual.

Read More Posted in: General

For the mom who needs to know the time

6 months ago

Mother’s Day is approaching and the streets are awash with flower arrangements, balloons and cards. Obviously, you can't buy a mother's love—but you can at least grease the wheels by getting her the right gift.

Read More Posted in: General

BOOM Buddy of the Week - Joonas

7 months ago

Name: Joonas Pöytäniemi
Age: 26
Profession: Student and Photographer
Location: Vaasa and Helsinki, Finland
Wearing: Self-designed Minne Black

​5 timeless reasons to visit Sweden

7 months ago

Sweden frequently features in lists of the best countries in the world to live in. For those of us not lucky enough to call it our home, there is still plenty of reasons why you should visit Sweden as a tourist. Here are 5 of them.

Read More Posted in: General

Watch for the weekend?

8 months ago

Out of many Swedish words, there are especially three ones you should know.
These three are the most representative for Sweden and a must to know: Fredagsmys, fest, and sport.

Read More Posted in: General

BOOM Buddy of the Week - Sebastian

8 months ago

Name: Sebastian Edevärn
Age: 29
Profession: Marketing Coordinator
Location: Stockholm, Sweden
Wearing: Minne Khaki

Kevin Triguero eng

10 months ago

Blogs about fitness, wellness and fashion For Sweden's biggest daily newspaper Metro and MetroModeMan.se.

Maximilian

10 months ago

Maximilian originally comes from Trollhättan, but is now based in Oslo, Norway.

Journal

​World Smile Day

17 days ago

Giving it doesn’t cost anything and it makes everyone feel better. Smile says more than a million words and can brighten up any situation. No wonders that it’s got its own World Smile Day.

International Coffee Day

24 days ago

Coffee lovers of the world unite as the International Coffee Day is here! Get your taste buds ready and hold on to your cups as the world shows its love for this popular beverage.

Boom Buddy - Coffee lover Sienna Ana Belic

26 days ago

Boom x Sienna Ana Belic

Interview with our coffee lover influencer Sienna! She designed a coffee theme watch for herself for the upcoming International Coffee Day. Check out her passion for coffee and creativity with Boom Watches!

Develop your style profile with BOOM

1 month ago

With the constantly changing tides of high street fashion, it can be easy to find yourself swept out to sea with all the choice that's out there. When it comes to style, it's easy to end up looking a bit mishmash when what you really want is to set a statement for yourself.

As cliche as it may be, in a professional environment impressions can be everything, and demonstrating exactly who you are with your accessories is just one way to establish your identity. Whether you're out and about, in the office or at an important meeting, your watch can do a lot of talking without you saying a single thing. Taking the time to build your own watch with Boom is a great way to get your style across, exactly as you want it.

So, what are your trying to say with your watch?

Modern professional

If your style is all about the suit and tie, or even a clean-cut jacket and chinos, then the modern professional look is for you. Ideal if you're an up-and-coming professional, Boom's muted greys, browns and black options are the ideal addition to your wardrobe. The Minne collection offers a classic feel watch face with a subtle elegance, plus stunning leather wristbands ideal for the office or boardroom. A formal timepiece offers a much more refined look than a smartwatch - with old-time charm in spades.

Creative and quirky


If you're on the creative side and like to keep things fresh, then look no further than a vibrant watch face in moss or ochre. The ideal addition to a colourful, interesting wardrobe - the Brinna collection has the personality to pull any outfit together. With a variety of straps in a plethora of colours, there's a unique watch to meet your every whim.

On-trend casual

Looking for something less formal? The Vild might be for you. If you're more at home in jeans and a flannel shirt, or your activewear, a functional and stylish nylon band is the ideal addition to your casual, everyday look. With an extra-detailed dial ideal for a more active lifestyle, this watch is for anyone on the go.


Does your style profile fit into any of the above? Design your own watch today to match your needs.

​Making the best of returning to work or school after vacation

3 months ago

Now that you're back from the vacay all rested and tanned, try not to let the work overload overwhelm you. Not all the tasks need to be handled immediately and you don’t need to read all of those emails right away. There may be a smarter way to dig into your pile of work.

Best nature places around Stockholm

3 months ago

As nature is a big part of inspiration behind our brand, it’s always nice to escape and recharge in one of the numerous parks and nature reserves around Stockholm. Today we bring you some of our favorite spots and we suggest you to use the remaining days of summer to visit them while they’re in their full glory.

Harmony Collector's Box

3 months ago

It’s a beautiful sunny day. You promised each other that you will spend more time together, just the two of you. This weekend is all about that; the phones are off and it’s time to relax and recharge.

Sunset Collectors' Box

3 months ago

It’s Friday night and you and your boyfriend are getting ready to go out. You are all dressed up and putting on finishing touches. Your partner looks stunning while he puts on his watch. “Hey, that’s the one I was planning on wearing!”

How to adjust your mesh strap

4 months ago

Many of you have been wondering how to adjust the size of your mesh strap. It is very simple! Have a look at the video and see how quick and easy it is.

3 of Europe’s most iconic clocks

5 months ago

Before we started carrying watches, town clock was one of the most important objects that everyone was paying attention too. We selected for you three of Europe’s most iconic clocks that are still ticking and chiming as beautiful as ever and that attract huge number of tourists that enjoy their history.

5 Interesting Facts about Time

5 months ago

We all pay close attention to time, but what do we really know about it? Discover 5 interesting facts about time that will simply blow your mind.

BOOM x Brothers

6 months ago

Exciting news! We recently teamed up with Brothers, one of the trendiest men's clothing stores here in Sweden. Meet them at any of their tour stops.

5 reasons you need to wear BOOM Watches

6 months ago

If you're reading this and thinking 'I don't need a watch, I've got a phone', then you might be interested in the recent research that proves that wearing a watch makes you more conscientious and punctual.

For the mom who needs to know the time

6 months ago

Mother’s Day is approaching and the streets are awash with flower arrangements, balloons and cards. Obviously, you can't buy a mother's love—but you can at least grease the wheels by getting her the right gift.

BOOM Buddy of the Week - Joonas

7 months ago

Name: Joonas Pöytäniemi
Age: 26
Profession: Student and Photographer
Location: Vaasa and Helsinki, Finland
Wearing: Self-designed Minne Black

​5 timeless reasons to visit Sweden

7 months ago

Sweden frequently features in lists of the best countries in the world to live in. For those of us not lucky enough to call it our home, there is still plenty of reasons why you should visit Sweden as a tourist. Here are 5 of them.

Watch for the weekend?

8 months ago

Out of many Swedish words, there are especially three ones you should know.
These three are the most representative for Sweden and a must to know: Fredagsmys, fest, and sport.

BOOM Buddy of the Week - Sebastian

8 months ago

Name: Sebastian Edevärn
Age: 29
Profession: Marketing Coordinator
Location: Stockholm, Sweden
Wearing: Minne Khaki

Kevin Triguero eng

10 months ago

Blogs about fitness, wellness and fashion For Sweden's biggest daily newspaper Metro and MetroModeMan.se.

Maximilian

10 months ago

Maximilian originally comes from Trollhättan, but is now based in Oslo, Norway.